[1]    [2]    [3]    [4]    [5]    [6] THE CALIFORNIA STATE UNIVERSITY The California State University hired me to prepare graphic identity guidelines to unify diverse identities of the 23 campuses and build recognition among California residents and prospective students. A key to the design solution was the invention of the CalSphere, a multifaceted object representing interconnected campuses, unified at the center by an administrative core. This symbol infuses all aspects of the identity, including stationery, photography, report covers, brochures, posters, and the web site. Concept and design by Chad Upham.