Challenge: Design of all print collateral for an emerging graduate school offering an MBA in Sustainable Management.

Solution: Consistent use of color, typography, and photography builds a cohesive brand for recognition and credibility.

Role: Art Director / Designer
Identity by others. Photography by Patty Nason.

Agency: Covive

Brochure

Print Ad

Admissions Documents and Forms

Academic Catalog (selected pages)

DVD Packaging

Commencement Invitation

Network Improvements Print Campaign Concepts
Arcs / network artwork and typography by Chad Upham

International Travel Wireless “Bill Shock” Awareness Campaign Concepts
Image selection, layout, and mock-ups by Chad Upham

Challenge: Create an event theme and visual motif for the 30th anniversary celebration of a landscape architecture and urban planning firm to demonstrate creativity and contribute to a memorable experience for guests.

Solution: Employees contributed slogan ideas for the event. The favorite was “don't trust anyone under 30.” A series of post cards was developed for mailing to invitees in the five weeks preceding the celebration. Photography was selected that makes light of the serious and sophisticated work and major practice areas of the firm. Typography and brand purple contribute to the whimsy of the theme. The final post card portrays employees in an exuberant party portrait, lending a personal touch to the campaign. Copy creates comparisons between the characters in the images and the expertise of the firm.

Role: Art Director / Designer / Lead Copywriter
EDAW logo by others. Stock photography by others.

Sequential save the date post cards. Employee group photo by Chad Upham

Themed entry banners, signs, and name tags continue event identity

Challenge: Strengthen brand positioning of a health care data consulting services firm through identity refresh and website redesign.

Solution: Consulting service offerings are presented concisely by segment, responding to unique needs of each. New website and collateral information sheets are unified through simplified wordmark and naming conventions, expanded brand color palette, “XML” themed design elements, and process diagrams.

Role: Art Director / Designer / Writer

Information Sheets for download or printing

HTML Email

Brochure for a large-scale infrastructure construction company.

Role: Art Director / Designer
Photography by others.

Brochure Pages

Logotype and catalog design for an after-market racing parts manufacturer.