Working with the City of Tampa, Mayor's office, I prepared a comprehensive identity system, collateral materials and environmental graphics for this 2.2 mile riverfront trail in downtown Tampa, Florida.
Agency: EDAW
Role: Art Director / Designer
Tampa photography by Chad Upham
Identity guidelines booklet
Fundraising brochure describing improvement projects and long-term development plan
Mock-up of banners along Riverwalk
Challenge: Design an interior office graphics program showcasing key projects in preparation for the 30th anniversary of a landscape architecture and urban planning firm.
Solution: The resulting design utilized wire-mounted acrylic display panels and detachable wall-mounted posters. More than fifty 24x36 inch posters were strategically distributed throughout the three-floor studio space to orient visitors to the scale and scope of work produced by the firm. Templates were provided for future expansion and changeability.
Role: Designer / Project Coordinator
Photography of installations.
Three-panel entry display stating mission and values of the firm
Two-panel display celebrating 30 year history of the office
Two-panel map of key projects within the District of Columbia
Series of posters highlighting projects around the world by continent
Series of posters highlighting key projects in the United States
Series of posters highlighting projects at various scales from micro to macro
Responding to the architecture of the office, a 30-foot tall “fusion” banner was designed to showcase the major practice areas of the firm. Descriptive text highlights the design studio on the third floor, planning studio on the second floor, and administrative staff on first floor. The “fusion” theme physically represents the integration of studios into a cohesive service offering.
Agency: EDAW
Role: Designer
Installation photography by Chad Upham
Challenge: Create an event theme and visual motif for the 30th anniversary celebration of a landscape architecture and urban planning firm to demonstrate creativity and contribute to a memorable experience for guests.
Solution: Employees contributed slogan ideas for the event. The favorite was “don't trust anyone under 30.” A series of post cards was developed for mailing to invitees in the five weeks preceding the celebration. Photography was selected that makes light of the serious and sophisticated work and major practice areas of the firm. Typography and brand purple contribute to the whimsy of the theme. The final post card portrays employees in an exuberant party portrait, lending a personal touch to the campaign. Copy creates comparisons between the characters in the images and the expertise of the firm.
Role: Art Director / Designer / Lead Copywriter
EDAW logo by others. Stock photography by others.
Sequential save the date post cards. Employee group photo by Chad Upham
Themed entry banners, signs, and name tags continue event identity
Challenge: Brand a temporary visitor center for a new riverfront park in Philadelphia, PA.
Solution: The trailer wrap uses brand colors and elements to coordinate with banners lining the riverfront trail. Maps and development project are integrated to provide information for park visitors.
Agency: EDAW
Role: Designer / Project Coordinator
Tri-fold brochure. Maps, photography and layout by Chad Upham
Typography and color specifications for a children's garden gateway.
Agency: EDAW
Role: Production Artist / Typography Designer
Concept and architecture by others. Photography by others.
Specification drawings and vector artwork
Completed installation
Identity and sign concepts for a business park on the site of a former brick-making facility.
Role: Art Director / Designer
Agency: EDAW
Gateway sign concepts utilizing existing signal light post for a community park development on the site of a former rail switch yard in Alexandria, VA.
Role: Art Director / Designer
Agency: EDAW
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