Challenge: Develop an identity for a start-up developing online tools to help families manage and reduce their home energy consumption.
Solution: The final logo is simple, friendly, and hints at the concept of home energy reduction. Preliminary brand concepts explored visual style and messaging to company's product for home owners.
Final Logo and Business Card
Preliminary Logo and Brand Application Concepts
Alternate Identity Concept
Covive is a consulting firm providing corporate sustainability report consulting, writing, and design services. Using the framework of the Global Reporting Initiative, Covive educates executives and communication teams and guides them in developing sustainability metrics and reporting performance.
Role: Founder and Principal, Designer
Business Card, front and back
Brand extensions
Covive CSR Presentation
Covive Capabilities Poster
Human Rights Watch is a non-profit organization that investigates and reports human rights abuses around the world. This logo and identity system proposal for Human Rights Watch responds to an international logo design competition sponsored by the organization. After selecting another logo in the design competition, HRW subsequently implemented my logotype recommendations in the workmark currently in use today.
Logo Guidelines Presentation Document (1MB PDF)
Multiple logos in use before redesign
Explanation of logo and specifications
Symbol design process diagram
Working with the City of Tampa, Mayor's office, I prepared a comprehensive identity system, collateral materials and environmental graphics for this 2.2 mile riverfront trail in downtown Tampa, Florida.
Agency: EDAW
Role: Art Director / Designer
Tampa photography by Chad Upham
Identity guidelines booklet
Fundraising brochure describing improvement projects and long-term development plan
Mock-up of banners along Riverwalk
Challenge: Create a name and identity for an initiative gathering voices in support of philanthropy.
Solution: To recruit members who are busy influencers in their communities, the identity is straight-forward and credible. Multicolored squares represent vibrant diversity. The shapes and colors lend themselves to bold application in stationery, recruitment collateral and even an animated introduction video.
Live website at v4p.com
Visual design by others.
Role: Art Director / Designer
Introduction Video
Role: Art Director
Script, storyboard and animation by others.
Challenge: Create an identity for summer programs at the new Schuylkill Banks riverfront park, to draw local residents out to the new recreation destination.
Solution: The “Meet Me on the Banks” concept and identity describe exactly what we hope people will do.
Agency: EDAW
Role: Art Director / DesignerMeet Me on the Banks program logo
Poster concepts
T-Shirt artwork
Full page ad event schedule in the local weekly paper
Online animated gif banner for the local weekly website
Shortly after the park opened and the campaign began, we found this couple enjoying an evening picnic “on the banks”. We have a strong suspicion that he was using the occasion to propose.
Challenge: Strengthen brand positioning of a health care data consulting services firm through identity refresh and website redesign.
Solution: Consulting service offerings are presented concisely by segment, responding to unique needs of each. New website and collateral information sheets are unified through simplified wordmark and naming conventions, expanded brand color palette, “XML” themed design elements, and process diagrams.
Role: Art Director / Designer / Writer
Information Sheets for download or printing
HTML Email. Campaign landing page: http://www.wpc-services.com/hipaa/5010-checkup
Identity and sign concepts for a business park on the site of a former brick-making facility.
Role: Art Director / Designer
Agency: EDAW
Logo, stationery, and promotional mailer for a video production company.
Role: Designer
Design process photos
The California State University hired me to prepare graphic identity guidelines to unify diverse identities of the 23 campuses and build recognition among California residents and prospective students. A key to the design solution was the invention of the CalSphere, a multifaceted object representing interconnected campuses, unified at the center by an administrative core. This symbol infuses all aspects of the identity, including stationery, photography, report covers, brochures, posters, and the web site.
Logotype and catalog design for an after-market racing parts manufacturer.
While employed with this landscape architecture and urban planning firm in Los Angeles, California, I developed new identity concepts. This mark incorporates the letters MDP into a sophisticated emblem which can be interpreted as architectural columns, diagonally crossing city streets, or even a stylized shrub. Essential is the need for the mark to work on CAD drawings and presentation boards; this mark meets the challenge.
Gorby’z Bar & Grill is a themed restaurant based on Russian history, culture, and food.
Role: Concept, logo, and menu design
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