Challenge: Create a name and identity for an initiative gathering voices in support of philanthropy.
Solution: To recruit members who are busy influencers in their communities, the identity is straight-forward and credible. Multicolored squares represent vibrant diversity. The shapes and colors lend themselves to bold application in stationery, recruitment collateral and even an animated introduction video.
Live website at v4p.com
Visual design by others.
Role: Art Director / Designer
Introduction Video
Role: Art Director
Script, storyboard and animation by others.