Challenge: Create an identity for summer programs at the new Schuylkill Banks riverfront park, to draw local residents out to the new recreation destination.

Solution: The “Meet Me on the Banks” concept and identity describe exactly what we hope people will do.

Agency: EDAW

Role: Art Director / Designer

Meet Me on the Banks program logo

Poster concepts

T-Shirt artwork

Full page ad event schedule in the local weekly paper

Online animated gif banner for the local weekly website

Shortly after the park opened and the campaign began, we found this couple enjoying an evening picnic “on the banks”. We have a strong suspicion that he was using the occasion to propose.