Challenge: Greenbox is a start-up developing online tools to help families manage and reduce their home energy consumption. The company’s software identifies the electrical “fingerprint” of different appliances in the home electricity flow at the meter, and provides recommendations to homeowners based on patterns.
Solution: The idea of home energy management was conveyed through the development of a functioning board game where members of a family take turns tracking consumption of appliances, trying to reduce electricity bills, while responding to seasonal changes and rebate incentive programs. This motif played into website feature images and marketing concepts. Greenbox was acquired by SilverSpring Networks in 2009.
Role: Art Director / Designer
Site retired upon acquisition.
Interface concepts demonstrate modular palettes for organizing appliances and tracking overall consumption by the day, by the month, or by the minute.
Role: Interaction / UI Designer
