Challenge: As a startup marketing carbon offsets to vehicle owners, DriveNeutral sought ways to increase sales and annual renewals.
Solution: For many vehicle owners, the car (and messages chosen to be displayed on it) are a point of prestige. The first generation DriveNeutral decal was large, cartoon-like, and did not anticipate second- and third-year vehicle display. A redesign of the decal gave it more authority, like a parking permit or registration tag, while reducing size. Yearly color refresh would allow display over multiple years. Further, its diamond shape allows display in any number of configurations, giving a sense of personal creativity to the purchaser.
Role: Art Director / Designer
Logotype by others.
Decal Before Redesign
Advertising Post Card concepts
