FeedIndex

Covive partners with businesses, organizations and governments to build living brands that inspire local and global citizenship through the collaborative design and promotion of products and services that are socially responsible and ecologically generative.

Role: Founder and Principal


Business Card, front and back


Covive Capabilities Poster


Brand extensions


Covive CSR Presentation


/ (1 of 1)

Challenge: Develop a poster distilling the 2010 AT&T Citizenship and Sustainability report for internal and external audiences.

Solution: In the “numbers” concept, AT&T brand typography and colors build a sphere showcasing metrics and guiding principles. The "atomic" concept utilizes an AT&T network brand design element to anchor major sustainability categories and topics. Color coding and typographic hierarchy organize the organic design clusters. In the "isometric" concept, illustrations connect major focus areas, supported by program descriptions and metrics.

Role: Art Director / Designer


/ (1 of 1)

Challenge: Create a name and identity for an initiative gathering voices in support of philanthropy.

Solution: To recruit members who are busy influencers in their communities, the identity is straight-forward and credible. Multicolored squares represent vibrant diversity. The shapes and colors lend themselves to bold application in stationery, recruitment collateral and even an animated introduction video.

Role: Art Director / Designer


/ (1 of 1)




/ (1 of 1)


Introduction Video
Role: Art Director
Script, storyboard and animation by others.


Video for iOS

Human Rights Watch is a non-profit organization that investigates and reports human rights abuses around the world. This logo and identity system proposal for Human Rights Watch responds to an international logo design competition sponsored by the organization. After selecting another logo in the design competition, HRW subsequently implemented my logotype recommendations in the workmark currently in use today.

Logo Guidelines Presentation Document (1MB PDF)


/ (1 of 1)


Multiple logos in use before redesign


Explanation of logo and specifications


/ (1 of 1)


Symbol design process diagram


Challenge: Develop an identity for a start-up developing online tools to help families manage and reduce their home energy consumption.

Solution: The final logo is simple, friendly, and hints at the concept of home energy reduction. Preliminary brand concepts explored visual style and messaging to company's product for home owners.

Final Logo and Business Card


/ (1 of 1)



Preliminary Logo and Brand Application Concepts


/ (1 of 1)



Alternate Identity Concept

Challenge: Develop scalable information architecture and visual design for a growing regional waste collection provider.

Solution: User navigation provides messaging tailored for current customers, new commercial business, and prospective municipal contracts. Location-specific service offerings, recycling resources, and customer service information are available from a single drop-down. Site emphasizes CleanScapes’ community waste reduction programs and educational resources.

Role: Art Director / Designer
Identity by others.

Agency: Mercury Group

www.cleanscapes.com


/ (1 of 1)

Challenge: Develop online banner advertising to support bids for new municipal contracts for a growing regional waste collection provider.

Solution: Simple continuous line illustrations showcase capabilities in a fresh way, avoiding stuffy photography of waste bins and trucks. Animation of drawings and typography catch the eye and leave a favorable impression.

Role: Art Director / Copywriter
Identity by others. Illustration and animation executed by agency team.

Agency: Mercury Group


/ (1 of 1)



Challenge: Design approachable messaging that reads quickly and clearly as "billboard" style graphics on trucks to encourage waste diversion and reduction in the communities CleanScapes serves.

Solution: Extending the simple continuous line illustration style, memorable headlines with short action text create a friendly presence to encourage behavior change, raise awareness of CleanScape's unique mission, and promote additional services. The "Clean Is" variable taglines reinforce the brand, highlighting meaningful benefits to customers.

Role: Art Director / Copywriter
Identity by others. Illustrations executed by agency team.

Agency: Mercury Group


/ (1 of 1)



Graphics applied to trucks


/ (1 of 1)

Challenge: Develop television advertising to support bids for new municipal contracts for a growing regional waste collection provider.

Solution: Simple continuous line illustrations showcase capabilities in a fresh way, avoiding stuffy photography of waste bins and trucks. Animation of drawings and typography catch the eye and leave a favorable impression.

Role: Art Director / Scriptwriter
Identity by others. Illustration and animation executed by agency team.

Agency: Mercury Group


Video for iOS

Storyboard

Challenge: Design of all print collateral for an emerging graduate school offering an MBA in Sustainable Management.

Solution: Consistent use of color, typography, and photography builds a cohesive brand for recognition and credibility.

Role: Art Director / Designer
Identity by others. Photography by Patty Nason.

Agency: Covive


Brochure


/ (1 of 1)


Print Ad


Admissions Documents and Forms


/ (1 of 1)


Academic Catalog (selected pages)


/ (1 of 1)


DVD Packaging


/ (1 of 1)


Commencement Invitation



Working with the City of Tampa, Mayor's office, I prepared a comprehensive identity system, collateral materials and environmental graphics for this 2.2 mile riverfront trail in downtown Tampa, Florida.

Agency: EDAW

Role: Art Director / Designer
Tampa photography by Chad Upham


/ (1 of 1)


Identity guidelines booklet


/ (1 of 1)


Fundraising brochure describing improvement projects and long-term development plan


Mock-up of banners along Riverwalk

Challenge: As a startup marketing carbon offsets to vehicle owners, DriveNeutral sought ways to increase sales and annual renewals.

Solution: For many vehicle owners, the car (and messages chosen to be displayed on it) are a point of prestige. The first generation DriveNeutral decal was large, cartoon-like, and did not anticipate second- and third-year vehicle display. A redesign of the decal gave it more authority, like a parking permit or registration tag, while reducing size. Yearly color refresh would allow display over multiple years. Further, its diamond shape allows display in any number of configurations, giving a sense of personal creativity to the purchaser.

Role: Art Director / Designer
Logotype by others.

Agency: Covive


/ (1 of 1)

Decal Before Redesign (by others)


Advertising Post Card concepts


/ (1 of 1)

Challenge: Create an e-commerce site for HIPAA-mandated health care electronic data transaction standards publications and XML schemas for ASCX12, the electronic data interchange standards setting body.

Solution: “Digital” software packaging utilizes letter- and color coding, icons for download format, and bold typography to help purchasers understand the differences between products. Quick filters and database-linked expanding product detail palettes aid product selection. Site framework allows for easy cross referencing and addition of new products.

Role: UX/UI Designer / Visual Designer
Identity by others.

Agency: Mercury Group

store.x12.org


/ (1 of 1)




“Digital” software packaging utilizes letter- and color coding, icons for download format, and bold typography to help purchasers understand the differences between products.

Challenge: Strengthen brand positioning of a health care data consulting services firm through identity refresh and website redesign.

Solution: Consulting service offerings are presented concisely by segment, responding to unique needs of each. New website and collateral information sheets are unified through simplified wordmark and naming conventions, expanded brand color palette, “XML” themed design elements, and process diagrams.

Role: Art Director / Designer / Writer


/ (1 of 1)

Information Sheets for download or printing


/ (1 of 1)


HTML Email


Slide presentation for consulting services
Role: Art Director / Designer


/ (1 of 1)
 
  Getting more posts...