Challenge: Develop a poster distilling the 2010 AT&T Citizenship and Sustainability report for internal and external audiences.
Solution: In the “numbers” concept, AT&T brand typography and colors build a sphere showcasing metrics and guiding principles. The "atomic" concept utilizes an AT&T network brand design element to anchor major sustainability categories and topics. Color coding and typographic hierarchy organize the organic design clusters. In the "isometric" concept, illustrations connect major focus areas, supported by program descriptions and metrics.
Role: Art Director / Designer
AT&T Public Policy Home Page — The Possibility Economy campaign
Page content art direction and design by Chad Upham. Top and sidebar navigation by others.
Online “Slideshow” Flash Banner Sizes
Design and sizes by Chad Upham. Art direction of some photography by Chad Upham. Flash animation by others.
Preliminary visual design and image production by Chad Upham.
Presentation highlighting AT&T Public Policy mobile advertising
Presentation design, mobile banner design, and interactive landing page by Chad Upham
Slate App In-App Interactive Landing Page
Art direction and design by Chad Upham
Online Media Campaign Dashboard and Creative Summary (Interactive PDF)
Dashboard concept / design and banner creative design by Chad Upham
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