Challenge: Develop a poster distilling the 2010 AT&T Citizenship and Sustainability report for internal and external audiences.
Solution: In the “numbers” concept, AT&T brand typography and colors build a sphere showcasing metrics and guiding principles. The "atomic" concept utilizes an AT&T network brand design element to anchor major sustainability categories and topics. Color coding and typographic hierarchy organize the organic design clusters. In the "isometric" concept, illustrations connect major focus areas, supported by program descriptions and metrics.
Role: Art Director / Designer
AT&T Public Policy Home Page — The Possibility Economy campaign
Page content art direction and design by Chad Upham. Top and sidebar navigation by others.
Live page at att.com/public-policy
Online “Slideshow” Flash Banner Sizes
Design and sizes by Chad Upham. Art direction of some photography by Chad Upham. Flash animation by others.
MobilizeEverything.com Website
Preliminary visual design and image production by Chad Upham.
Presentation highlighting AT&T Public Policy mobile advertising
Presentation design, mobile banner design, and interactive landing page by Chad Upham
Slate App In-App Interactive Landing Page
Art direction and design by Chad Upham
HTML 5 Interactive Landing Page for iPad viewing (click link from iPad to view)
Online Media Campaign Dashboard and Creative Summary (Interactive PDF)
Dashboard concept / design and banner creative design by Chad Upham
Location Photography for AT&T Public Affairs Advertising Campaigns
Photography by Dan Lamont
Art Direction by Chad Upham
Network Improvements Print Campaign Concepts
Arcs / network artwork and typography by Chad Upham
International Travel Wireless “Bill Shock” Awareness Campaign Concepts
Image selection, layout, and mock-ups by Chad Upham
Challenge: Develop an identity for a start-up developing online tools to help families manage and reduce their home energy consumption.
Solution: The final logo is simple, friendly, and hints at the concept of home energy reduction. Preliminary brand concepts explored visual style and messaging to company's product for home owners.
Final Logo and Business Card
Preliminary Logo and Brand Application Concepts
Alternate Identity Concept
Challenge: Create an e-commerce site for HIPAA-mandated health care electronic data transaction standards publications and XML schemas for ASCX12, the electronic data interchange standards setting body.
Solution: “Digital” software packaging utilizes letter- and color coding, icons for download format, and bold typography to help purchasers understand the differences between products. Quick filters and database-linked expanding product detail palettes aid product selection. Site framework allows for easy cross referencing and addition of new products.
Role: UX/UI Designer / Visual Designer
Identity by others.
Agency: Mercury Group
store.x12.org
“Digital” software packaging utilizes letter- and color coding, icons for download format, and bold typography to help purchasers understand the differences between products.
Challenge: Develop scalable information architecture and visual design for a growing regional waste collection provider.
Solution: User navigation provides messaging tailored for current customers, new commercial business, and prospective municipal contracts. Location-specific service offerings, recycling resources, and customer service information are available from a single drop-down. Site emphasizes CleanScapes’ community waste reduction programs and educational resources.
Role: Art Director / Designer
Identity by others.
Agency: Mercury Group
www.cleanscapes.com
Challenge: Develop online banner advertising to support bids for new municipal contracts for a growing regional waste collection provider.
Solution: Simple continuous line illustrations showcase capabilities in a fresh way, avoiding stuffy photography of waste bins and trucks. Animation of drawings and typography catch the eye and leave a favorable impression.
Role: Art Director / Copywriter
Identity by others. Illustration and animation executed by agency team.
Agency: Mercury Group
Challenge: Design approachable messaging that reads quickly and clearly as "billboard" style graphics on trucks to encourage waste diversion and reduction in the communities CleanScapes serves.
Solution: Extending the simple continuous line illustration style, memorable headlines with short action text create a friendly presence to encourage behavior change, raise awareness of CleanScape's unique mission, and promote additional services. The "Clean Is" variable taglines reinforce the brand, highlighting meaningful benefits to customers.
Role: Art Director / Copywriter
Identity by others. Illustrations executed by agency team.
Agency: Mercury Group
Graphics applied to trucks
Challenge: Develop television advertising to support bids for new municipal contracts for a growing regional waste collection provider.
Solution: Simple continuous line illustrations showcase capabilities in a fresh way, avoiding stuffy photography of waste bins and trucks. Animation of drawings and typography catch the eye and leave a favorable impression.
Role: Art Director / Scriptwriter
Identity by others. Illustration and animation executed by agency team.
Agency: Mercury Group
Video for iOSStoryboard
Covive is a consulting firm providing corporate sustainability report consulting, writing, and design services. Using the framework of the Global Reporting Initiative, Covive educates executives and communication teams and guides them in developing sustainability metrics and reporting performance.
Role: Founder and Principal, Designer
Business Card, front and back
Brand extensions
Covive CSR Presentation
Covive Capabilities Poster
Human Rights Watch is a non-profit organization that investigates and reports human rights abuses around the world. This logo and identity system proposal for Human Rights Watch responds to an international logo design competition sponsored by the organization. After selecting another logo in the design competition, HRW subsequently implemented my logotype recommendations in the workmark currently in use today.
Logo Guidelines Presentation Document (1MB PDF)
Multiple logos in use before redesign
Explanation of logo and specifications
Symbol design process diagram
Working with the City of Tampa, Mayor's office, I prepared a comprehensive identity system, collateral materials and environmental graphics for this 2.2 mile riverfront trail in downtown Tampa, Florida.
Agency: EDAW
Role: Art Director / Designer
Tampa photography by Chad Upham
Identity guidelines booklet
Fundraising brochure describing improvement projects and long-term development plan
Mock-up of banners along Riverwalk
Challenge: Create a name and identity for an initiative gathering voices in support of philanthropy.
Solution: To recruit members who are busy influencers in their communities, the identity is straight-forward and credible. Multicolored squares represent vibrant diversity. The shapes and colors lend themselves to bold application in stationery, recruitment collateral and even an animated introduction video.
Live website at v4p.com
Visual design by others.
Role: Art Director / Designer
Introduction Video
Role: Art Director
Script, storyboard and animation by others.
Video for iOSChallenge: Design of all print collateral for an emerging graduate school offering an MBA in Sustainable Management.
Solution: Consistent use of color, typography, and photography builds a cohesive brand for recognition and credibility.
Role: Art Director / Designer
Identity by others. Photography by Patty Nason.
Agency: Covive
Brochure
Print Ad
Admissions Documents and Forms
Academic Catalog (selected pages)
DVD Packaging
Commencement Invitation
